The National Highway Traffic Safety Administration (NHTSA) is launching
a massive campaign in April 2016 to curb dangerous
texting while driving behaviors in drivers around the country. In particular, this
U Drive U Text U Pay campaign will be targeting drivers between the ages of 18 and 34, who
are statistically the most prone to text behind the wheel. Between the
days of April 7th and 15th, you can expect to see nationwide advertisements in both English and Spanish
languages that broadcast via television and radio, as well as popping
up all over popular social media sites.
If You’re Texting, You’re Not Driving
The idea behind the NHSTA’s upcoming campaign is that someone is
only officially driving if they are doing just that: driving. Any sort
of distraction, especially texting, means they are not driving but simply
behind the wheel while doing something else.
The announcement of the campaign comes shortly after recent Department
of Transportation data cites a sharp increase in traffic fatalities in
2015 (January through September). Overall, the collected data showed a
9.3% rise within that time. It came as a disappointment, to say the least,
after there was a 22% decrease between 2000 and 2014. More information
the NHTSA is citing to urge safe driving behaviors comes from 2013, where
the group determined that 3,154 traffic fatalities in America were caused
by distracted driving, primarily texting and driving.
U Drive U Text U Pay campaign is still a couple of months away but just its announcement will
hopefully be enough to bring awareness to this dangerous and widespread
issue that afflicts thousands of people each year. The NHTSA has more
information about its media outreach strategies on its website for those
interested. If you or a loved one have been hurt by a texting driver,
you can call
get in contact with our New York car accident attorneys from Mainetti, Mainetti & O’Connor, P.C. Our award-winning team
of personal injury advocates have decades of combined experience and are
available 24 hours a day, 7 days a week to answer your questions and address
your concerns. Reach out to us now for a
free initial consultation.